What Is a Communications Agency?

We’ve had one heck of an exciting month here at 218 Creative. We launched our services to the public, we received dozens of inquiries from small businesses that do cool things all over the country, and we started hiring amazing people to be part of our project teams. And, we did it all without running out of coffee. Pretty impressive, if we must say so ourselves.

As we meet small business owners and individuals and start learning about the gaps they need filled, we’re finding ourselves answering the same question over and over again: What the heck is a communications agency?

Simply put, a communications agency is a team of people who help others hone in on their core message and deliver it. Easy, right? Turns out, it’s not such an easy job after all.

The challenge for small businesses is finding the time and people who can really fine-tune their message and strategize how to deliver it to the right audience. Let’s take for example Billy Bob, the plumber who lives down the street.

Billy Bob owns the plumbing business that operates out of his home. His team is small, it’s just him, his two plumbing assistants Ed and Fred, and Margie the office manager. The business is doing pretty well for itself and has some five-star reviews on Yelp, but Billy Bob knows that there are more toilets that he can fix. The problem is that he doesn’t know how to reach the people who own those toilets, and he doesn’t have the time to figure it out.

If Billy Bob calls a communications agency, the agency can come up with a plan for reaching out to new customers. Some communications agencies (like 218 Creative!) will even carry the plan out so that Billy Bob’s business can focus on what they do best—fixing toilets.

If you’re wondering if a communications agency can help your team, contact us for a free consultation. We promise that we’re more interesting on a phone date than your last Tinder swipe.

P.S. if your name is Billy Bob and you own a plumbing business, drop us a line—your first mini-strategy is on us.

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