'Tis the season of holiday shopping. This year, things look a little different, and for small business owners, that's good news.
If there is one good thing we can say about the COVID-19 pandemic, it's that more light has been shed on the challenges that small businesses face on a day-to-day basis when competing with big names like Amazon or Target. The reality is that, as much as we'd love to give it, we just can't afford free overnight shipping or rolling 60% off sales. In years past, this would put us at a disadvantage during our customers' holiday budget planning.
This year, that's not the case.
Despite COVID, 86% of consumers plan to shop small businesses during the holidays this year. Consumers want to support the people that have been affected the most by the pandemic, and they want to see those businesses succeed. That means your storefront, whether brick-and-mortar or digital, is going to get a little extra love over the coming weeks.
So, how can you take advantage of this shift in this year's holiday shopping habits? Here's a quick to-do list. Take or leave what makes the most sense for your business and your target audience.
Send out an email campaign. Get over the fears that have been keeping you from appearing in your audience's inbox. And, if making a mistake is your biggest fear, check out our list of email 911 tips.
Get social. Share your content on social media and encourage others to share it, too. Avoid pushing a sale with each and every post, though - your content should be something that your audience wants to engage with. Our friends at Sunflower Baking Co. do a great job of this by sharing their irresistible treats with behind-the-scenes stories and sneak peeks of custom orders.
Get on the list. Take a peek around to see what lists you can get your business's name on. Perhaps your local small business association or an industry niche group has a list of ongoing small businesses to support. This will help expose your business to new people who may have never heard of you before. We even have our own list that we've been sharing with our followers and email subscribers! (Scroll to the bottom of the page to check it out.)
Don't know where to start? You're not alone, and it's not too late to do a little something extra to get in front of your audience. Schedule a quick call with us, and let's see how we can help.
Without further ado, here is our extra special, Small Business Holiday List that we want to share with you. Please consider these small businesses when holiday shopping this year, or give them a little love with a social media follow or email subscribe. We, of all people, know that support of a small business doesn't need to cost a penny.
Want to get on the list? We'd love to share you with our community! Send us a message so that we can get all the deets.